Technology
Nine drivers shaping the future of media and entertainment
Nine forces are reshaping how people are entertained, and how the industry makes money.
Transformative trends are reshaping the sector.
Live experiences take center stage
Audiences value shared, real-world events.
Hybrid models for a margin-sensitive future
Combining subscription, advertising and transactions.
The creator economy decentralizes production and revenue
Individuals compete with studios.
AI opens new creative opportunities
And raises rights questions.
Strategic restructuring is rising
Mergers, spin-offs and portfolio changes.
Sport enters a new era of professionalization and investment
Investors see growth in sports assets.
Technology and competition reshape advertising agencies
AI changes how ads are made and bought.
Technology and platforms lift video gaming
Cloud and cross-platform play.
Legal change and social responsibility raise the stakes in gambling
Regulation tightens.
Summary
These drivers will define the next era of media and entertainment.
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