How inclusive design builds long-term value

Accessibility alone is not enough. Inclusive design improves outcomes and builds long-term value.

Accessibility enables inclusiveness for everyone

Accessible products work for more people, including people with temporary impairments and changing needs.

It must be usable to be useful

Meeting technical standards is not the same as being easy to use.

Designed with, not designed for

Involving people with disabilities in design produces better solutions.

Bringing it all together

Inclusive design combines accessibility, usability and co-creation.

Case study

Six questions to consider when designing inclusive products and content

• Who might be excluded by this design?
• Have we involved people with disabilities?
• Does it meet accessibility standards?
• Is it easy to use for everyone?
• How will we test it?
• How will we keep improving it?

Accessibility

Meet recognized accessibility standards.

Usability

Test with real users.

Co-creation

Design with the people who will use it.

Summary

Inclusive design is good for people and good for business.