Technology
Is the digital home immune to cost-of-living pressure?
Households are protecting their digital services, even as budgets tighten.
Few households are economizing on digital home services.
About the study
Six insights into the digital home
1. Spending intentions and value perceptions hold up
2. Network reliability is customers' top priority
3. Streaming choice causes decision fatigue
4. Low trust and convenience limit smart home adoption
5. Bundles are back as consumers seek low-cost convenience
6. Complexity increases the burden on customer support
What's next for service providers?
1. Make pricing predictable and simple
2. Focus on vulnerable customers
3. Build trust in connections and devices
4. Simplify packages and offer bundles
5. Make buying and installation painless
Summary
Providers that simplify and build trust will keep customers loyal.
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