How aspirational consumers are reshaping luxury growth
Luxury's next phase of growth depends on winning back a more critical, more demanding audience.
As growth slows, changing expectations are redefining how luxury brands connect with their audience.
Study methodology
We surveyed luxury consumers across major markets about their purchases, expectations and perceptions of value.
Combining heritage and innovation is the path to growth
Consumers value craftsmanship and history, but expect relevance, transparency and new experiences.
What could the future of luxury look like?
More personal service, more meaningful experiences, more evidence of quality and responsibility, and a sharper justification for price.
Summary
Brands that give aspirational consumers clear reasons to believe will lead the next phase of growth.
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