Consumer Products
The consumer has changed. We help consumer products companies change with them, profitably.
Consumer products companies face a squeeze from every side: price-sensitive shoppers, powerful retailers, rising input costs, new direct-to-consumer competitors and AI-driven discovery that can bypass traditional brand building. Growth now depends on sharper commercial execution, a more responsive supply chain and a portfolio built for where demand is going.
Solving your complex challenges
Providing real value from commercial excellence
Pricing, promotion, assortment and sales execution that pay off.
ExploreDriving a consumer-centric supply chain
Supply chains designed around what consumers actually want.
ExploreEnterprise performance and productivity
Revenue growth management and productivity that fund investment.
ExploreManaging portfolios and platforms to stay relevant
Portfolio and M&A strategy for consumer products.
ExploreState of Consumer Products report
Our research on the changing relationship between brands, retailers and consumers.
ExploreNaizel Partner Ecosystem
Our alliances with commerce, data and AI platforms help consumer products companies move from insight to action faster. Learn more.
Meet the Consumer Products Leadership Team
Jens Wagner
Global Consumer Products Leader
Lokesh Oberoi
Consumer Products Consulting Leader
Thomas Pfeiffer
Consumer Products Strategy Leader
Jon Garrett
Consumer Products Transactions Leader
Explore
What it takes to stay relevant as a brand in an era of endless choice
As consumer habits change, consumer products brands must focus on relevance and differentiation to keep their place in the basket.
How aspirational consumers are reshaping luxury growth
Aspirational consumers are redefining value expectations in luxury. How brands can adapt.
How will customer-first technology create lasting value for retailers?
Retailers must build technology foundations that respond to changing consumer behavior and expectations.
How to shape the future of AI in consumer products
Consumer products companies should plan for a range of AI futures to drive innovation, efficiency and resilience.
How to reach the independent consumer: the art of persuasion
How consumer products companies and retailers can influence and engage the independent consumer.
Three ways consumer products companies can build an operating model that reignites growth
Consumer products companies must stop optimizing an operating model built for a past era and build one for growth.
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What it takes to stay relevant as a brand in an era of endless choice
As consumer habits change, consumer products brands must focus on relevance and differentiation to keep their place in the basket.
How aspirational consumers are reshaping luxury growth
Aspirational consumers are redefining value expectations in luxury. How brands can adapt.