Retail
Should retailers close stores or make them work harder?
Stores are not dead. They need a new purpose.
Digital grows, but physical retail still has plenty to offer.
Stores remain a leading channel
Many purchases still happen in stores.
Stores and digital support each other
Stores drive online sales and vice versa.
Stores can serve new purposes
Fulfillment, services, experiences and media.
Summary
Make stores work harder rather than closing them.
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