How changing the way we measure value helps companies focus on the long term
What gets measured gets managed. Measure long-term value to manage for it.
Anchoring to long-term value helps companies benefit from the value they create.
Understanding the value of purpose
Purpose guides decisions that create lasting value.
Valuing a purpose-driven strategy
1. Establish the business context
2. Assess stakeholder outcomes
3. Identify strategic capabilities
Business creates prosperity when it creates long-term value for all stakeholders.
4. Develop metrics for long-term value creation
A purpose beyond profit
Long-term value and profit reinforce each other.
Summary
New measures help companies focus on the long term. See long-term value metrics.
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