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Long term value

How changing the way we measure value helps companies focus on the long term

What gets measured gets managed. Measure long-term value to manage for it.

Anchoring to long-term value helps companies benefit from the value they create.

Understanding the value of purpose

Purpose guides decisions that create lasting value.

Valuing a purpose-driven strategy

1. Establish the business context

2. Assess stakeholder outcomes

3. Identify strategic capabilities

Business creates prosperity when it creates long-term value for all stakeholders.

4. Develop metrics for long-term value creation

A purpose beyond profit

Long-term value and profit reinforce each other.

Summary

New measures help companies focus on the long term. See long-term value metrics.

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