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Health

How will you deliver the care consumers want as they age?

People want to age at home, independently, supported by technology.

Consumers want a technology-enabled aging experience that helps them stay independent at home.

What do consumers want?

Independence, convenience and connection.

Healthspan versus lifespan

Living healthier for longer matters more than living longer.

The essential role of caregiving

Family and professional caregivers need support.

How health organizations can help people age better

Home-based services, remote monitoring and prevention.

Sector findings

Government

Support aging at home through policy and funding.

Payers

Fund prevention and home-based care.

Providers

Expand home and virtual services.

Retail

Offer convenient health services and products.

Consumer products

Design products for older users.

Life sciences

Develop treatments that extend healthspan.

Methodology

Survey of consumers across age groups and countries.

Summary

Aging care must move toward the home and the digital.

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