How older generations are engaging with AI, and why it matters
Older adults are curious about AI and optimistic about it. They need the right support to benefit.
Understanding older generations' adoption of AI
Our survey points to new opportunities for governments and businesses to extend the benefits of AI to all generations.
Methodology
We surveyed adults aged 60 to 85 in several countries about their awareness, use and feelings about AI.
How familiar with AI are older generations?
Most have heard of AI, and many have tried at least one AI tool, but familiarity varies widely by country, income and education.
Use case: organizations working together to support older adults
Partnerships between technology companies, community groups and public services help older people learn digital skills in familiar, trusted settings.
How older generations use AI
Older women are less likely than older men to have tried AI tools
Targeted support can help close this gap.
How older generations feel about AI
Self-guided learning is the most popular way to learn more
Many prefer to explore at their own pace with simple resources.
Older adults are broadly positive about AI's future impact
They see potential benefits for themselves and for society.
Data privacy concerns are the most cited barrier
Clear, trustworthy privacy protections would encourage more use.
What's next for older generations and AI?
Toward a just AI transition for older generations
Design products with older users, invest in accessible learning and build trust through transparency.
Download the report
Summary
Older generations are ready to engage with AI. Inclusive design and support will decide whether they can.
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